Cricket Se Aapko Kya Mila – Humko Cricket Se Sirf Cricket Hi Chahiye

One of the most visible ads during the IPL matches is Zapak’s “Cricket Se Aapko Kya Mila”. This one is based on the premise that we meaning the fans don’t get anything out of cricket. The cricketers seem to be getting everything and fans also deserve to get something out of the game. I know money means everything to Reliance but don’t think ‘real’ cricket fans will agree with their philosophy.

First about the ad itself. I kind of recognized most of cricketers in the spoof but couldn’t identify the guy with the sanitary napkin. Will someone in Zapak or any of the Reliance companies please tell me the name of the cricketer who endorses a sanitary napkin brand? I think it’s a tasteless joke.

Now for the message in the ad. Here’s my answer to Zapak. We watch cricket for the cricket itself. It gives us great moments of pleasure, pain and joy and that is what we crave. We marvel at the amazing skill and that is what we want to see. We need to identify with something and cricket gives us that identity. Yeh Sab Kuch Humko Cricket Se Mila.

Obviously Reliance and Zapak don’t understand all this. They always look to make money in whatever they do. This is a great philosophy and has made reliance what they are today – India’s largest business empire. But we are poor cricket fans and we will manage with whatever cricket has been offering all this while. Cricket Se Hume Sirf Cricket Hi Chahiye Aur Kuch Nahin.

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